Catalysing innovations by, with & for kids
The whole aim of this project was to encourage young creators to contribute to solving local community and global problems as well as to learn about entrepreneurship.
During the project, the children, with the help of Vivita mentors and designers from Estonia, learned about the principles of how business works and had the opportunity to make a real impact by finding ways to improve the well-known bookstore Keistoteka in Užupis.
The first activities started already on April 12th, 2023. We invited the members to a 3 day camp, during which the young creators:
The second phase began on April 22nd, 2023. All those who participated in the first phase of the project were invited to a bootcamp workshop with mentor Halina Mugame from Estonia. Together we developed a strategy for the revitalisation of the Keistoteka bookstore, based on all the information we had gathered during the first phase, and came up with concrete ideas.
We then proposed all the ideas we had developed to the owners of the Keistoteka Bookshop, who chose several directions that were relevant and useful to them.
At the beginning of March, together with the LDA / Lithuanian Design Association / we launched the "Vivinauts (...) Agency" program.
This time, the participants of the program - the students of Giedraičiai A. Jaroševičius Gymnasium - became "advertising agency employees". During the project, students created a social advertising campaign. This project will raise awareness about the extremely low allocation of the 1.2% income tax to various Lithuanian organisations. We wanted to involve young people as public ambassadors for the 1.2% initiative.
The project has three phases. In the first phase, students took part in a three-day creative design sprint workshop. This workshop aimed to introduce participants to the topic of taxation in Lithuania, income declaration, the concept of social advertising, and the production of social advertising. During the workshop, the children listened to a short podcast with designer Aurimas Kadzevičius, set campaign objectives, and analyzed examples of social advertising. Later, they divided into different communication media teams to create their social advertising. The students filmed videos, created designs, recorded voiceovers, and made stop-motion animations. In total, they made eight different media advertisements.
The second phase of the project is designed to bring together the ideas proposed by the students into a single advertising campaign. The third phase of the project is to publish social advertising on different communication channels.
