The preparations for the festival started 3 months before the event, where the children were given the opportunity to take on responsibilities in different areas such as advertising, design, and technical implementation. With the help of TMW and VIVITA, the children were able to create a program that exceeded all expectations. The festival featured a diverse lineup of performers, workshops, and activities that kept the guests engaged and entertained throughout the day.

One of the highlights of the festival was the Mini Stage, where the children were given the opportunity to showcase their talents as performers. The stage was guided by the children themselves, who also performed on it. The festival also featured a mini version of the TMW Talks series where the main artist was interviewed by children, and the audience also had a chance to ask questions.

‍

As the festival grows in popularity, it was evident that the children's team had grown as well. By 2022, the team had grown to 15 members, who handled the whole festival preparations from start to finish. The team was able to secure an artist from Sony Music Baltics, Eleryn Tiit, as their main artist for the festival.

‍

“It was so great to see the invitation sent to artists and to see how skillfully the unique visual elements of the children’s festival were born from the existing design elements.” — Terje, TMW children’s program manager

‍

Read more about the 2021 festival on our Medium post ->

Reard more about the 2022 festival on our Medium post->

‍